Which is often discussed is SEO or Search Engine Optimization. A step with the aim to create a web page to get in on the first and highest page rank on search engine services, especially Google Search. And what about the SEM or Search Engine Marketing? Perhaps you are one of those who just heard this term.
It's a bit confusing at first glance, and both like to have the same function. Of course not, because it is actually much simpler than the SEM SEO. The goal is the same course that is to create a page visited. So it does not hurt you utilize SEO tricks with SEM for more leverage. Well, here we will try to review between SEO and SEM as well as any fundamental difference. Find out more below:
1. SEO
Before knowing what the SEM, you also need to first understand what SEO is. As already mentioned briefly above, search engine optimizer or search engine optimization is a strategy to design, write, especially with XHTML coding and programming throughout the website in order to get a chance to be on the main page of the search engine service facility using specific keywords and phrases.
Pure SEO is SEO On-Page as its strategy really take advantage of the use of keywords, page titles, and so on. The more is above and on the first pages, the more visitors coming to the site. There are quite a lot of tricks and SEO strategies that can be done, both of which carry great influence, the influence of little or no SEO tricks that does not bring any influence but still running.
2. SEM
There are many articles written about the understanding of SEO and berbagao strategy. Now it's your turn must understand the SEM or Search Engine Marketing. It is a form of marketing strategy (Marketing) Internet whose purpose is to promote a website on search engine results pages (SERPs) paid placement utilizing the bill, contextual advertising, and paid inclusion with. Or it could mean a marketing trick via online by increasing the visibility of your pages in search results on search engines.
If you are still confused, simply Search Engine Marketing is about utilizing a particular keyword advertising using search engines such as Google Adwords, Facebook Ads and Yahoo Search Marketing. In general, the payment of Search Engine Marketing is usually done by pay per click as well as with the provisions of how long it took.
So SEM and SEO are two things that are quite closely related. Only SEM into internet marketing tricks that require a fee, but the impact can be quite large. Moreover, a company that offers Search Engine Marketing services generally also simultaneously provide additional serv SEO. SEM serv company will optimize the project on a client's website, and then to manage listings on search engines, directories mengirimke client sites as well as trying to develop online marketing strategies for clients directly.
3. Optimizing Visibility Important?
It is important when you have a goal. For example, suppose you are in a position as a consumer, and when there is a potential buyer do a search on search engines, especially Google then that he saw was the result is displayed in accordance with the "keywords" that is typed on the main page or pages to a minimum of 2 and 3 .
At this moment the visibility of your website pages into something quite important to remember would be useless if your website offers products and information that is actually required by prospective customers, but only appears on page 10. Of those lazy to search for and click on page 10 because they want is quick access .. Finally, take advantage of prospective buyers immortal SEM easier find a link to your website.
Another advantage of SEM is able to target consumers in terms of demographics. In fact it can be very specific SEM determine which ads you have just appeared on the audience using a search engine in a particular city. Then SEM can also target people who are interested in your products utilizing typing the product name in the search engine of potential consumers.
Google Terjemahan untuk Bisnis:Perangkat PenerjemahPenerjemah Situs WebPeluang Pasar Global
Rabu, 14 Januari 2015
Sabtu, 10 Januari 2015
Waspadalah Saat Mencari Lowongan Kerja di Internet
Pengangguran semakin banyak saja, ini membuat iklan lowongan kerja semakin dinanti para pencari kerja. Apalagi di usia muda terutama lulusan baru masih enggan dan takut berwirausaha. Alhasil langkah paling bijak menurut mereka adalah segera mencari kerja dan hidup mandiri.
Anda bisa memantau berbagai lowongan kerja baik itu di media cetak seperti koran, brosur maupun majalah serta pada media elektronik seperti internet. Sebenarnya untuk jaman serba online saat ini Anda bisa dimudahkan dengan adanya situs-situs resmi dan berbagai forum-forum penyedia lowongan kerja. Tinggal membuka kemudian memilih kategori lowongan kerja sesuai bidang atau sesuai dengan domisili.
Sayang sekali bahwa tidak semua lowongan kerja di internet adalah lowongan yang benar. Masih banyak penipu-penipu di dunia maya yang mencoba memanfaatkan para pencari kerja muda yang lugu. Tujuannya sudah tentu untuk mencari keuntungan pribadi. Jadi berhati-hatilah saat mencari lowongan kerja di internet, pahami apakah ada unsur penipuan atau tawaran yang palsu. Berikut ini adalah ciri-ciri lowongan kerja palsu yang sering muncul di berbagai situs lowongan kerja, forum maupun blog.
Artikel lain: Hobi Sederhana Yang Bisa Jadi Ajang Bisnis
1. Judul lowongan yang tidak tidak jelas
Judul lowongan kerja yang baik di internet seharusnya menuliskan kebutuhan perusahaan untuk merekrut orang yang memiliki keahlian tertentu. Sebagai contoh adalah “dibutuhkan mekanik mobil untuk bengkel” atau “dicari wanita untuk menjaga stand es capucino”. Nah, apabila Anda menemukan sebuah lowongan kerja dengan judul tidak jelas, maka harus diwaspadai.
Sebagai contoh adalah “lowongan kerja, gaji tinggi 200 ribu per hari” atau “lowongan kerja online, mudah dikerjakan dan gaji tinggi. Tampaknya bahasa tawaran tinggi tersebut memang sengaja digunakan untuk memancing para pencari kerja agar melamar pada perusahaan mencurigakan itu. Hati-hatilah karena bisa jadi itu adalah lowongan kerja palsu.
2. Lowongan terbuka untuk siapa pun
Memang ada saja pekerjaan yang bisa dilakukan oleh siapapun. Namun terkadang lowongan kerja palsu sering menuliskan bahwa lowongan kerja yang ditawarkan bisa untuk siapapun. Bahkan terdengar aneh apabila ada lowongan untuk posisi staff marketing, staff administrasi maupun manager bisa menerima orang lulusan SMP sampai S1 atau dari lulusan baru sampai ibu rumah tangga. Tampaknya perusahaan lebih mementingkan banyaknya orang yang melamar, bukan mementingkan orang yang memiliki keahlian dibidangnya.
3. Nama perusahaan sering berubah-ubah
Perusahaan apakah yang sering berubah-ubah namanya? Untuk apa dan apakah keuntungannya? bukankah akan lebih merepotkan karena perusahaan harus merubah nama pada surat ijin usaha? Meski namanya sering berubah, namun perusahaan penipu masih menuliskan lokasi yang sama.
4. Menggunakan e-mail, web dan forum gratisan
Jika perusahaan yang dimaksud sanggup menggaji besar pegawainya, mengapa masih menggunakan alamat e-mail gratisan? Atau mengapa masih menumpang pada situs web dan forum gratisan? tentu ini menunjukan bahwa perusahaan yang dimaksud kurang bonafit. Biasanya hanya perusahaan kelas kecil yang masih menggunakan e-mail, web dan forum gratisan dan hanya mampu menggaji kecil kepada pegawainya.
5. Terkadang meminta sms dengan format tertentu
Ada-ada saja memang para penipu di dunia maya. Para penipu berkedok lowongan kerja kadang-kadang meminta agar sang pencari kerja untuk mengirim sms dengan format tertentu, sebagai contoh adalah sms seperti nama # alamat kota # usia pekerjaan sekarang# alamat email valid dan sebagainya. Padahal lowongan kerja asli biasanya justru meminta sang pelamar untuk mengiriman lamaran ke kantor atau jika tidak bisa melalui e-mail dengan disertai lampiran surat lamaran, ijazah, pas foto, scan KTP, SKCK dan sebagainya.
6. Tidak menulis deskripsi pekerjaan
Karena memang niatnya untuk menipu, maka sang penipu tidak pernah menulis secara detail mengenai lowongan kerja yang dipostingnya. Perusahaan baik biasanya menuliskan nama perusahaan dan bidang yang dijalani. Sebagai contoh “PT. Indotama Perkasa adalah perusahaan yang bergerak dibidang konstruksi”.
Kemudian menjelaskan deskripsi pekerjaan yang ditawarkan dengan jelas apakah itu sebagai tukang las atau sebagai perancang bangunan. Sang penipu hanya menuliskan tawaran kerja enak, ringan dan mudah serta dengan gaji tinggi.
Jadi waspadalah bila melihat beberapa ciri lowongan kerja palsu di internet. Tetaplah selalu waspada walaupun di saat Anda sangat membutuhkan pekerjaan.
Anda bisa memantau berbagai lowongan kerja baik itu di media cetak seperti koran, brosur maupun majalah serta pada media elektronik seperti internet. Sebenarnya untuk jaman serba online saat ini Anda bisa dimudahkan dengan adanya situs-situs resmi dan berbagai forum-forum penyedia lowongan kerja. Tinggal membuka kemudian memilih kategori lowongan kerja sesuai bidang atau sesuai dengan domisili.
Sayang sekali bahwa tidak semua lowongan kerja di internet adalah lowongan yang benar. Masih banyak penipu-penipu di dunia maya yang mencoba memanfaatkan para pencari kerja muda yang lugu. Tujuannya sudah tentu untuk mencari keuntungan pribadi. Jadi berhati-hatilah saat mencari lowongan kerja di internet, pahami apakah ada unsur penipuan atau tawaran yang palsu. Berikut ini adalah ciri-ciri lowongan kerja palsu yang sering muncul di berbagai situs lowongan kerja, forum maupun blog.
Artikel lain: Hobi Sederhana Yang Bisa Jadi Ajang Bisnis
1. Judul lowongan yang tidak tidak jelas
Judul lowongan kerja yang baik di internet seharusnya menuliskan kebutuhan perusahaan untuk merekrut orang yang memiliki keahlian tertentu. Sebagai contoh adalah “dibutuhkan mekanik mobil untuk bengkel” atau “dicari wanita untuk menjaga stand es capucino”. Nah, apabila Anda menemukan sebuah lowongan kerja dengan judul tidak jelas, maka harus diwaspadai.
Sebagai contoh adalah “lowongan kerja, gaji tinggi 200 ribu per hari” atau “lowongan kerja online, mudah dikerjakan dan gaji tinggi. Tampaknya bahasa tawaran tinggi tersebut memang sengaja digunakan untuk memancing para pencari kerja agar melamar pada perusahaan mencurigakan itu. Hati-hatilah karena bisa jadi itu adalah lowongan kerja palsu.
2. Lowongan terbuka untuk siapa pun
Memang ada saja pekerjaan yang bisa dilakukan oleh siapapun. Namun terkadang lowongan kerja palsu sering menuliskan bahwa lowongan kerja yang ditawarkan bisa untuk siapapun. Bahkan terdengar aneh apabila ada lowongan untuk posisi staff marketing, staff administrasi maupun manager bisa menerima orang lulusan SMP sampai S1 atau dari lulusan baru sampai ibu rumah tangga. Tampaknya perusahaan lebih mementingkan banyaknya orang yang melamar, bukan mementingkan orang yang memiliki keahlian dibidangnya.
3. Nama perusahaan sering berubah-ubah
Perusahaan apakah yang sering berubah-ubah namanya? Untuk apa dan apakah keuntungannya? bukankah akan lebih merepotkan karena perusahaan harus merubah nama pada surat ijin usaha? Meski namanya sering berubah, namun perusahaan penipu masih menuliskan lokasi yang sama.
4. Menggunakan e-mail, web dan forum gratisan
Jika perusahaan yang dimaksud sanggup menggaji besar pegawainya, mengapa masih menggunakan alamat e-mail gratisan? Atau mengapa masih menumpang pada situs web dan forum gratisan? tentu ini menunjukan bahwa perusahaan yang dimaksud kurang bonafit. Biasanya hanya perusahaan kelas kecil yang masih menggunakan e-mail, web dan forum gratisan dan hanya mampu menggaji kecil kepada pegawainya.
5. Terkadang meminta sms dengan format tertentu
Ada-ada saja memang para penipu di dunia maya. Para penipu berkedok lowongan kerja kadang-kadang meminta agar sang pencari kerja untuk mengirim sms dengan format tertentu, sebagai contoh adalah sms seperti nama # alamat kota # usia pekerjaan sekarang# alamat email valid dan sebagainya. Padahal lowongan kerja asli biasanya justru meminta sang pelamar untuk mengiriman lamaran ke kantor atau jika tidak bisa melalui e-mail dengan disertai lampiran surat lamaran, ijazah, pas foto, scan KTP, SKCK dan sebagainya.
6. Tidak menulis deskripsi pekerjaan
Karena memang niatnya untuk menipu, maka sang penipu tidak pernah menulis secara detail mengenai lowongan kerja yang dipostingnya. Perusahaan baik biasanya menuliskan nama perusahaan dan bidang yang dijalani. Sebagai contoh “PT. Indotama Perkasa adalah perusahaan yang bergerak dibidang konstruksi”.
Kemudian menjelaskan deskripsi pekerjaan yang ditawarkan dengan jelas apakah itu sebagai tukang las atau sebagai perancang bangunan. Sang penipu hanya menuliskan tawaran kerja enak, ringan dan mudah serta dengan gaji tinggi.
Jadi waspadalah bila melihat beberapa ciri lowongan kerja palsu di internet. Tetaplah selalu waspada walaupun di saat Anda sangat membutuhkan pekerjaan.
Kamis, 08 Januari 2015
Trick 'Edan' Beat Competitors Business
Business competition can indeed be very fierce, especially when it is done by a two-party competition. As the duel in a wrestling match on television alone. Actually you can do things like burn and damage the fraudulent production or office space belonging to the competitors.
But you should not do so because it is the act of a loser, cunning, and you will not make any difference with petty criminals. To beat the competition and win the business is done in a manner that is fair or unsportsmanlike manner. Instead of benefit, your company may be labeled as troublemakers company. In this article we will give a trick that can be fairly 'crazy' to win the competition in the business world. Following review more:
1. Marketing crazy
Never felt pity to lose a lot of money for the sake of a marketing strategy. Just let some of your income for your business marketing project. However consumers also need to know what you are selling, how the quality of products sold and at what price. Marketing certainly synonymous with advertising and promotion.
Do a marketing strategy which also brings potential customers in case both offline and online. The more aggressively marketing the better, even if you have to give up a few dollars for it. Keep in mind also, creative advertising can make people more interested in your product.
2. Give More Compared to Competitors
Give something more than what is provided by the competitors to customers. Undoubtedly you will be quickly won the competition. For example, you have a car repair shop and every customer who comes to service a car given additional services such as washing to clean.
Unique sound right? Just in case you need to intelligently calculate the operational cost in order not to lose money. Ideas 'crazy' this sort is guaranteed to bring you to success in business because customers another workshop will be moved to your workshop.
3. Provides Many Options Product
Completeness of the product into things that can attract consumers to come. For example, store your competitors provide products of 3 brand guitar, while you provide 5 brand with many types. Of course people are more interested in a store that provides a lot of options. It eventually makes you have to spend more capital.
4. Provide Sales Service
Sales service seems to be mandatory you provide the lowest possible cost, or even supposed to be free. For those of you who have not year after-sales service, this is a service offered on the part of the manufacturer or the seller to the consumer after the transaction as the quality assurance of products owned.
An example is the inspection service, repair, or replacement of the goods in the event of a problem. Generally, these services are often provided by the business electronic goods or goods other engine.
5. Recruit HR of Parties Competitors
This method is controversial, but it seems effective enough to win the competition prevalent business and large corporations. Yes, the human resources recruiting your competitors can find out the weaknesses of competitors and gain the advantage of competitors.
By hiring an employee who was recruited from your competition, you usually have any salary higher. Maybe the story will be much like a KGB as intelligence agents recruited to join the CIA.
6. Mastering Your Competitors Company
The next way is no less 'crazy', ie acquire your competitor's business. Thus you totally win in a competitive business because your competition is already yours. Actually this is a long way and has been done, especially for companies that have grown large.
Perhaps you've heard how the Toyota automotive company finally acquired the company competitors Daihatsu few years ago. Or maybe the company well-known video game developer Ubisoft developer who eventually bought the company Future Games of London. Not only large class company only, for small businesses can also do this kind of thing.
But you should not do so because it is the act of a loser, cunning, and you will not make any difference with petty criminals. To beat the competition and win the business is done in a manner that is fair or unsportsmanlike manner. Instead of benefit, your company may be labeled as troublemakers company. In this article we will give a trick that can be fairly 'crazy' to win the competition in the business world. Following review more:
1. Marketing crazy
Never felt pity to lose a lot of money for the sake of a marketing strategy. Just let some of your income for your business marketing project. However consumers also need to know what you are selling, how the quality of products sold and at what price. Marketing certainly synonymous with advertising and promotion.
Do a marketing strategy which also brings potential customers in case both offline and online. The more aggressively marketing the better, even if you have to give up a few dollars for it. Keep in mind also, creative advertising can make people more interested in your product.
2. Give More Compared to Competitors
Give something more than what is provided by the competitors to customers. Undoubtedly you will be quickly won the competition. For example, you have a car repair shop and every customer who comes to service a car given additional services such as washing to clean.
Unique sound right? Just in case you need to intelligently calculate the operational cost in order not to lose money. Ideas 'crazy' this sort is guaranteed to bring you to success in business because customers another workshop will be moved to your workshop.
3. Provides Many Options Product
Completeness of the product into things that can attract consumers to come. For example, store your competitors provide products of 3 brand guitar, while you provide 5 brand with many types. Of course people are more interested in a store that provides a lot of options. It eventually makes you have to spend more capital.
4. Provide Sales Service
Sales service seems to be mandatory you provide the lowest possible cost, or even supposed to be free. For those of you who have not year after-sales service, this is a service offered on the part of the manufacturer or the seller to the consumer after the transaction as the quality assurance of products owned.
An example is the inspection service, repair, or replacement of the goods in the event of a problem. Generally, these services are often provided by the business electronic goods or goods other engine.
5. Recruit HR of Parties Competitors
This method is controversial, but it seems effective enough to win the competition prevalent business and large corporations. Yes, the human resources recruiting your competitors can find out the weaknesses of competitors and gain the advantage of competitors.
By hiring an employee who was recruited from your competition, you usually have any salary higher. Maybe the story will be much like a KGB as intelligence agents recruited to join the CIA.
6. Mastering Your Competitors Company
The next way is no less 'crazy', ie acquire your competitor's business. Thus you totally win in a competitive business because your competition is already yours. Actually this is a long way and has been done, especially for companies that have grown large.
Perhaps you've heard how the Toyota automotive company finally acquired the company competitors Daihatsu few years ago. Or maybe the company well-known video game developer Ubisoft developer who eventually bought the company Future Games of London. Not only large class company only, for small businesses can also do this kind of thing.
Senin, 05 Januari 2015
Wrong Way For Making Your Business Success
The products are useful, appropriate marketing strategies and services that truly prime are some keys to success in doing business or running entrepreneurship. A businessman must master or have skills and great mental to success. Want to listen to criticism, willing to receive feedback and suggestions also be quite helpful.
Unfortunately at this time there are still people who do unusual ways tend inappropriate even just for personal gain through the business is run. Sometimes up to unreasonable causing endless controversy. Make sure you are not the people who fall into this class. So what are the ways in which one or fraudulent but are still often used to create a successful business? Here's his review:
1. Dropping The Competitors
In a business of course there is competition, probably due to the same products or services of the same. A businessman who has a short thought and have a fraudulent nature certainly not happy if his business rivals. As a result there are a few ways to go, one of which is dropping the name of both the competitors.
This is a trick that is often used, for example, you have a business in the field of photography studio and told the consumer that the studio competitors use cheap ink so the quality is bad. In fact they are not. Consumers can simply switch to your studio, but this can not be justified because it is slander. In the business world this sort of thing is always there.
2. No Honesty in Selling Products
You tell your customers that the fruit is made into ice still fresh. Though the fruit you are using is already almost rotten fruit. Or is there a car parts salesman said that the suspension that he sold was the original of first party products. Though the suspension is KW 1 or even worse.
Selling counterfeit goods are claimed as genuine goods is also a major sin in business. Thus you are going to benefit a lot but gradually if forwarded your business will be destroyed. Be honest for what it is when you sell a product, say all the advantages and disadvantages of these products.
3. Lower Quality When Business Already Crowded
Mental bad business is to exploit the situation for the sake of kepetingan and personal gain. When businesses have started crowded, many consumers suddenly you are trying to sell the same product or service but degraded. Remember that competitors can only see this gap and then slip into your business.
So, make sure you always pay attention to the quality and the quality of the product or service in your business. Do not just because he already has a lot of customers and then lowering the quality for the sake of higher profits. It is 100% wrong way.
4. hire employees Semau Alone
When business is already crowded sometimes there are business owners who do not want to know the fate of their employees. With more work, but the salary is still the same. The reason is quite classic, for greater profit for the owner. The nature of this kind of selfishness into things that you should avoid if you do not want to be left your experienced employees.
5. Using The Things Unseen
Business jammed or business does not go reap the benefits, there are people who then go to the shaman. In this case we did not force you to not believe shaman, because this is the nature of trust. But if you've never tried it, you should not need to be done. Better to focus on marketing strategies, improving product quality and provide more excellent service.
Not a problem is prohibited or not prohibited, but the cost to pay shaman alone is quite expensive not include other requirements. If the second thought better of funds to go to the shaman used to raise capital or improve product quality.
Unfortunately at this time there are still people who do unusual ways tend inappropriate even just for personal gain through the business is run. Sometimes up to unreasonable causing endless controversy. Make sure you are not the people who fall into this class. So what are the ways in which one or fraudulent but are still often used to create a successful business? Here's his review:
1. Dropping The Competitors
In a business of course there is competition, probably due to the same products or services of the same. A businessman who has a short thought and have a fraudulent nature certainly not happy if his business rivals. As a result there are a few ways to go, one of which is dropping the name of both the competitors.
This is a trick that is often used, for example, you have a business in the field of photography studio and told the consumer that the studio competitors use cheap ink so the quality is bad. In fact they are not. Consumers can simply switch to your studio, but this can not be justified because it is slander. In the business world this sort of thing is always there.
2. No Honesty in Selling Products
You tell your customers that the fruit is made into ice still fresh. Though the fruit you are using is already almost rotten fruit. Or is there a car parts salesman said that the suspension that he sold was the original of first party products. Though the suspension is KW 1 or even worse.
Selling counterfeit goods are claimed as genuine goods is also a major sin in business. Thus you are going to benefit a lot but gradually if forwarded your business will be destroyed. Be honest for what it is when you sell a product, say all the advantages and disadvantages of these products.
3. Lower Quality When Business Already Crowded
Mental bad business is to exploit the situation for the sake of kepetingan and personal gain. When businesses have started crowded, many consumers suddenly you are trying to sell the same product or service but degraded. Remember that competitors can only see this gap and then slip into your business.
So, make sure you always pay attention to the quality and the quality of the product or service in your business. Do not just because he already has a lot of customers and then lowering the quality for the sake of higher profits. It is 100% wrong way.
4. hire employees Semau Alone
When business is already crowded sometimes there are business owners who do not want to know the fate of their employees. With more work, but the salary is still the same. The reason is quite classic, for greater profit for the owner. The nature of this kind of selfishness into things that you should avoid if you do not want to be left your experienced employees.
5. Using The Things Unseen
Business jammed or business does not go reap the benefits, there are people who then go to the shaman. In this case we did not force you to not believe shaman, because this is the nature of trust. But if you've never tried it, you should not need to be done. Better to focus on marketing strategies, improving product quality and provide more excellent service.
Not a problem is prohibited or not prohibited, but the cost to pay shaman alone is quite expensive not include other requirements. If the second thought better of funds to go to the shaman used to raise capital or improve product quality.
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